Thursday, September 30, 2010
Friday, September 17, 2010
The Orpheum Theatre was the scene of LA’s most memorable film premiere in decades as the cast of MACHETE was paraded around the block in custom lowrider cars before joining ecstatic fans for the screening. Keeping in theme with the film, a mariachi band performed while people took their seats. Stars in attendance included MACHETE cast members Jessica Alba, Michelle Rodriguez, Don Johnson, and Cheech Marin. Quentin Tarantino was among the Hollywood elite who came out to show their support. The director himself, Robert Rodriguez, introduced the cast before the film began and the man of the hour, Danny Trejo, spoke about the origins of the MACHETE idea. Like the promotional campaign itself, it was an evening that highlighted the unique nature of the film.
Wednesday, September 15, 2010
Tuesday, September 14, 2010
2nd colabo with TITS and BRITTANY DAILY CALLED "DUECES" SHOT IN THE L.A. RIVER.
Saturday, September 04, 2010
In a triumphant return to a classic Mexican folk genre, SA Studios commissioned LA based rapper and hip hop producer Rome to inject some character into the Machete soundtrack through the addition of a timeless Corridos ballad. Recounting the brave or tragic tales of celebrated men and women, Corridos was a prominent means of storytelling and narrating true events before the advent of mass media in Mexico. Passing under the radar of sometimes politically biased media, Corridos was news and stories for the people, by the people. Trejo’s Machete was a Corridos song waiting to be sung, and Rome’s selection adds flavor and history to the hero’s fearless quest for revenge.